Picture this: You’ve just taken over a Google Ads account and the search campaigns are horrible. Best practices aren’t being followed, the naming structure is all over the place, performance sucks, and you don’t even know where to begin sifting through the mess. What are you supposed to do?
Google Ads recently rolled out Enhanced Conversions for Leads. Enhanced Conversions let’s you send first-party data, like email addresses or phone numbers, to Google to help improve offline conversion measurement.
On January 27th, 2022, Google announced that the Smart Shopping and Local campaign types will be upgraded to the new Performance Max campaign type in time for the 2022 holiday season.