Smart Shopping and Local Campaigns Will Upgrade to Performance Max

smart shopping and local campaigns will upgrade tp performance max paid search meme

On January 27th, 2022, Google announced that the Smart Shopping and Local campaign types will be upgraded to the new Performance Max campaign type in time for the 2022 holiday season.


Starting in April, you can upgrade your Smart Shopping campaigns to Performance Max campaigns with a “one-click” tool. In June, you can do the same with your Local campaigns.

If you don’t want to upgrade your current Smart Shopping and Local campaigns to Performance Max, too bad. Google will automatically upgrade them from you starting in July for Smart Shopping campaigns and starting in August for Local campaigns.

Strategic Implications

I recommend upgrading your Smart Shopping and Local campaigns as soon as possible so that you can:

  • learn the ins and outs of the new campaign.
  • see how it affects overall account performance.
  • rethink your strategy to incorporate Performance Max with your existing campaigns.

I also suggest you attend Google’s webinar in February as they will be showing the “one-click” tool in action and talking about best practices when creating Performance Max campaigns.

Cyrille Aragon

Cyrille Aragon

Digital marketer with a passion for spreading the gospel. When I'm not working, I'm writing, lifting, or training Muay Thai.

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