We’re lazy. In fact, we’re so lazy that we don’t even want to perform the simple task of searching for something on Google. And it totally makes sense.
Picture this: You’ve just taken over a Google Ads account and the search campaigns are horrible. Best practices aren’t being followed, the naming structure is all over the place, performance sucks, and you don’t even know where to begin sifting through the mess. What are you supposed to do?
Google Ads recently rolled out Enhanced Conversions for Leads. Enhanced Conversions let’s you send first-party data, like email addresses or phone numbers, to Google to help improve offline conversion measurement.